Agreement

21 December 2020

Dev Clever Holdings plc

("Dev Clever" or "the Company")

Commercial Partnership Agreement 

Strategic partnership and activation of B2C model in India

Dev Clever, a leading developer of online and immersive career guidance and development platforms, is pleased to announce that, further to its announcement on 6 November 2020, it has entered into a five-year exclusive partnership agreement with Veative Labs ("Veative") and the National Independent Schools Alliance ("NISA"), India's largest governing body for budget private educational institutions.

The partnership agreement will see all parties execute an implementation and rollout schedule, commencing in January 2021, that will result in Dev Clever's Launchyourcareer being utilised by NISA as the platform-of-choice to deliver a minimum standard of career guidance across its affiliated schools. NISA represents over 70,000 budget private schools in India, attended by c.13 million students.

As its platform-of-choice, the agreement enables NISA to recommend that members on-board students onto Dev Clever's platform. In addition, schools will have the option to upgrade the platform from a standard subscription to a premium subscription licence - NISA's recommended level of career guidance. With a premium licence, schools will gain access to a live analytics dashboard and online toolkit that will enable each school to deliver a 'Best Practice' programme, through the Launchyourcareer platform. Schools will also be able to utilise Veative's curriculum-aligned online learning modules and virtual learning content.

The parties have also evaluated the introduction of a complementary B2C subscription model with the intention of providing extended functionality and additional access to careers development content at students' homes. Consequently, Dev Clever will be launching a B2C subscription model in the Indian market in April 2021 to coincide with the start of the academic year.

As such, the Company will be able to make recommendations to parents of students that attend NISA-affiliated schools to purchase a premium subscription of Launchyourcareer for at-home use. This will give students access to virtual work experience, curriculum-aligned supplemental educational modules, interactive language learning modules, self-development and wellbeing modules, careers networking, and college and course recommendations.

Chris Jeffries, CEO Dev Clever, said:

This is a significant milestone and material opportunity to support the career development of millions of young people in India. We are delighted to be working directly in partnership with NISA, the benchmark authority and voice of the expeditiously expanding budget private education sector in India, and Veative, the market-leading provider of online and immersive curriculum-aligned learning content. Together, we are able to deliver this solution at such a scale that it has a real possibility to change the way young people learn and become prepared for the world of work in their future.

The Indian EdTech sector is predicted to grow from $2.8bn in 2020 to $10bn by 2025* and this partnership enables the company to enter an exciting geography at scale with a strong proposition, a direct route to market and the opportunity to secure a sizable part of this rapidly growing sector.

Kulbhushan Sharma, President at NISA, commented:

NISA is committed to bringing about the best learning and growth opportunities for all students within our purview, and this commitment does not end at the gates of a school. Working with Dev Clever and Veative to drive career readiness and open up further long-term opportunities brings an added dimension to all that we do. We are delighted to explore new career aspirations with our students through the launchyourcareer platform, and then excite those minds with the cutting-edge learning technology developed by Veative. Much more than a simple solution, this new way of connecting students with learning will bring a significantly positive impact to budget private schools in India.

Ankur Aggarwal, CEO at Veative Labs, added:

We are both excited and humbled to be working with Dev Clever, a market leader in career development, and NISA, a massively influential body working hard to affect real, lasting change in the lives of Indian youths. Our contribution to this endeavour is to add a unique immersive learning element to enable a true understanding of what some career choices entail, plus some real learning in that area of interest.

In these trying times, the ability for educators to pivot with the changing needs of both in-person and remote learners is paramount. Such a disruptive environment creates both challenges and opportunities for EdTech companies to rise to the occasion. Delivering online education at scale at significantly lower costs, coupled with increased internet and smartphone penetration and a large untapped consumer base, makes this a truly wonderful time to be involved in education in India.

-ends-

*Source: Inc42.com … https://inc42.com/datalab/the-future-of-education-indian-startups-chase-10-bn-edtech-market

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Notes to Editors

Dev Clever Holdings plc, together with its wholly owned subsidiary DevClever Limited, is a software and technology group based in Tamworth, United Kingdom, specialising in the use of lightweight integrations of cloud-based VR and gamification technologies to deliver rich customer engagement experiences across both the education and commercial sectors. In January 2019, Dev Clever listed on the Standard List of the London Stock Exchange. The Group's core focus is the development and commercialisation of its core platforms:

Educate Division:

A careers guidance and recruitment solution that offers secondary schools, colleges, universities, apprenticeship providers and employers with a range of digital products to more efficiently recruit and develop applicants and skills within their institutions and organisations.

Agency Services:

The Company's agency services division provides customers from the retail, brand and hospitality sectors with bespoke applications and customisation of the Group's proprietary cloud-based products in order to increase consumer engagement, transactional efficiencies and enhance customer experience within their venues. Our products include:

Engage: a proprietary cloud-based gamification solution that offers brands and retailers a range of products to drive higher levels of consumer engagement via the use of digitally redeemable incentives at the same time as fully controlling spend.

PubPal: a proprietary, cloud-based mobile, contactless ordering and payment product developed to support the independent hospitality sector. Offered as a Software-as-a-Service ("SaaS") platform, PubPal is a stand-alone product that provides venue operators with a light touch mobile ordering system that doesn't require customers to download a mobile app. PubPal is an easy to implement solution that requires no upfront cost or the need for operators to have compatible Electronic Point of Sale software.

Experience: a multi-user virtual reality (VR) framework and augmented reality framework that enables customers of our Engage and Educate channels to extend their customer and student experiences through VR.

For further information, please visit www.devcleverholdingsplc.com