AGM Statement

27 June 2025

Brave Bison Group plc

("Brave Bison" and the "Company")

AGM Statement

Brave Bison, the next-generation marketing and technology partner for global brands, is pleased to provide the following statement ahead of the Company's Annual General Meeting to be held at 10am today.

Underlying trading in the first five months of 2025 has been in line with expectations, and the Board is very pleased to report strong progress in pursuit of Brave Bison's strategic goals. Four acquisitions have been announced since the start of the year, each improving Brave Bison's competitive advantage and enhancing the Company's position as the go-to marketing and technology partner for ambitious CMOs.

Engage Digital Partners, acquired in January 2025, has bolstered our Sport & Entertainment practice and given us an enviable roster of new clients including some of the largest sports organisations in the world: Real Madrid, Formula 1 and ICC. Builtvisible, acquired in March 2025, improves our capability in performance marketing: specifically search engine optimisation, which has become a key focus area for brands looking to stay ahead as Google evolves its core search products to include AI. The Fifth, acquired in April 2025, gives us more exposure to influencer marketing, one of the fastest growing segments of our market, and marks our strategic partnership with News Corp., the global media company, as a shareholder and client. All three of these acquisitions are being integrated into our operating platform and three existing business units: Brave Bison, SocialChain and Sport & Entertainment.

Acquisition of MiniMBA & Placing

MiniMBA, the fourth acquisition of the year and Brave Bison's largest ever transaction, is expected to complete in July 2025. MiniMBA is a marketing skills and training platform that provides MBA-level education through an online learning portal. Over 40,000 marketers have taken MiniMBA courses since inception, including leaders from American Express, McDonald's, Google, British Airways, Nestle and Salesforce.

MiniMBA will form the cornerstone of a new skills and capabilities practice that will sit alongside, but operate independently from, Brave Bison's existing marketing and technology operations. This new practice will allow Brave Bison to better service CMOs, cementing the Company as the marketing and technology partner-of-choice for future-focused brands.

In order to finance the acquisition of MiniMBA, Brave Bison has conditionally raised gross proceeds of £13.5 million by way of an oversubscribed placing and subscription of new ordinary shares to new and existing institutional and other investors. As part of this fundraising, Mark Ritson, founder of MiniMBA, has personally invested £2.0 million immediately, and will invest a further £2.0 million into Brave Bison over the next 24 months, becoming a strategic shareholder and long-term partner for the business.

The Board would like to thank Brave Bison's shareholders and dedicated employees for their continued support over the past 12 months. We look forward to providing a further update with the publication of the Company's Interim Results in September 2025.

For further information please contact: 

Brave Bison Group plc via Cavendish

Oliver Green, Executive Chairman

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

Cavendish Capital Markets Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker 

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

Sodali & Co Tel: +44 (0) 79 3535 1934

PR Adviser

Elly Williamson

Pete Lambie

About Brave Bison  

Brave Bison is a marketing and technology partner for global brands. The Company has operations across eight countries including the UK, India, Australia and Egypt. The Group operates through three integrated divisions: Brave Bison, SocialChain and Sport & Entertainment.

The Brave Bison division provides performance-led digital marketing services and advertising technology. Its offering is underpinned by proprietary tools including AudienceGPT, an AI-driven audience segmentation platform, and AdStudio, which automates the creation of high-performing advertising content for social platforms. The division partners with brands to activate campaigns across major digital platforms such as Google, Meta and TikTok.

SocialChain, acquired and integrated in early 2023, is Brave Bison's creative and social strategy division. It provides consultancy, content production and influencer marketing services focused on helping brands grow through social-first approaches. SocialChain has established itself as a leading voice in the industry through its SocialMinds podcast and event platform, which features guests from major organisations including the BBC, Booking.com and Monzo.

The Sport & Entertainment division owns and operates a portfolio of social media channels and partners with global sports federations and rights holders to develop digital strategies and monetise audiences. Clients include the PGA Tour, US Open, Ryder Cup and Le Mans. In January 2025, Brave Bison completed the acquisition of Engage, a specialist sports marketing agency with operations in London, Dubai, India and Australia. Engage strengthens Brave Bison's capabilities in digital content and channel management for high-profile sports properties, including Formula 1, the ICC, and Real Madrid.

Since 2020, Brave Bison has completed two platform acquisitions and five bolt-on acquisitions, all of which have been integrated into a single operating platform with centralised functions covering technology, operations, sales, marketing, HR and finance. In April 2025, Brave Bison acquired The Fifth, an award-winning influencer marketing agency owned by News Corp. The Fifth has since been integrated into SocialChain, enhancing the Group's capabilities in influencer marketing and social strategy.