16th Dec 2005 12:45
Media Steps Group PLC16 December 2005 Press Release 16 December 2005 Media Steps Group plc ("Media Steps" or "the Group") AGM Statement Media Steps Group plc (AIM:STEP), a provider of innovative outdoor advertisingfor stairways in public places, announces today that, at the Company's AnnualGeneral Meeting, held earlier today, all resolutions before the meeting wereduly passed. Trading update Our installation program has continued over the last two months and we are onschedule to have 400 postersteps installed by the end of January and anticipatewell over 500 postersteps before our year end. The Company's progress in establishing its new media offering has been slowerthan anticipated and it is now clear that it will fall substantially short ofprevious market expectations. We are yet to secure a significant long term commitment from advertisers, butare encouraged by our ongoing discussions with potential buyers of ouradvertising medium. Over the past two months we have seen an increased level of interest in oursites, with installed campaigns for The Ashes DVD, Sainsbury's, Cannons FitnessClub, The Sharp Edge magazine launch and Fitness Exchange. - Ends - For further information:Media Steps Group plcTony Jansen, Managing Director Tel: +44 (0) 1234 828 [email protected] Media enquiries:AbchurchHenry Harrison-Topham / Ariane Comstive Tel: +44 (0) 20 7398 [email protected] www.abchurch-group.com Notes to Editors: Media Steps Group Plc is an outdoor advertising business, providing highvisibility Postersteps(TM) located on stairways in public places. The idea of advertising on staircases has long been an appealing one, since itis able to reach large audiences with great impact. Suitable sites include anyhigh footfall location, such as railway stations, shopping malls, exhibitionhalls, and sports stadiums. Recent research by RMS UK showed that 42% of respondents recalled seeingadvertising at a sample of stations where Media Steps has a presence, and in allcases the Postersteps(TM) advertisements achieved a higher recall than any others. Outdoor advertising has been one of the success stories among UK displayadvertising media in recent years, growing from £596m in 1999 to £848m in 2004.In that period outdoor advertising's share of total display advertising hasincreased form 7.1% to 9.4%. - Ends - This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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