Admission to AIM and first day of dealings

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, CANADA, AUSTRALIA, THE REPUBLIC OF SOUTH AFRICA, NEW ZEALAND OR JAPAN OR ANY OTHER JURISDICTION WHERE TO DO SO MIGHT CONSTITUTE A VIOLATION OR BREACH OF ANY APPLICABLE LAW

This announcement is not an offer of securities for sale in any jurisdiction, including in or into the United States, Australia, Canada, the Republic of South Africa, New Zealand or Japan or any other jurisdiction where to do so might constitute a violation of breach of any applicable law. Investors should not purchase any shares referred to in this announcement except on the basis of information in the admission document (the "Admission Document") issued by Joules Group plc ("Joules" or the "Company" or the "Group") in connection with the proposed admission of all of its ordinary shares ("Shares") to AIM, a market operated by the London Stock Exchange plc ("Admission"). Copies of the Admission Document are available at the registered office of the Company and online at www.joulesgroup.com, subject to applicable securities laws or regulations.

26 May 2016

JOULES GROUP plc

("Joules", the "Company" or the "Group")

ADMISSION TO AIM AND FIRST DAY OF DEALINGS

Joules Group plc, a British premium lifestyle brand, is pleased to announce that admission of its ordinary shares to trading on the AIM market of the London Stock Exchange will take place and dealings will commence at 8.00am today under the ticker "JOUL".

The Company's Admission Document can be found at www.joulesgroup.com.

Enquiries:

www.joules.com

www.joulesgroup.com

Important notice

Liberum Capital Limited and Peel Hunt LLP (together the "Banks"), each of which is authorised and regulated by the Financial Conduct Authority (the "FCA") in the United Kingdom, are acting exclusively for the Company and no-one else in connection with Admission. They will not regard any other person as their respective clients in relation to Admission and will not be responsible to anyone other than the Company for providing the regulatory protections afforded to their respective clients, nor for providing advice in relation to the contents of this announcement or any transaction, arrangement or other matter referred to herein.

N M Rothschild & Sons Limited ("Rothschild"), which is authorised in the United Kingdom by the Prudential Regulation Authority ("PRA") and regulated by the FCA and the PRA in the United Kingdom, is acting exclusively for the Company in relation to Admission and will not be responsible to anyone other than the Company for providing the protections afforded to customers of Rothschild nor for advising such person in relation to Admission.

None of the Banks, nor Rothschild, nor any of their respective directors, officers, employees, advisers or agents accepts any responsibility or liability whatsoever for or makes any representation or warranty, express or implied, as to the truth, accuracy or completeness of the information in this announcement (or whether any information has been omitted from the announcement) or any other information relating to the Company, its subsidiaries or associated companies, whether written, oral or in a visual or electronic form, and howsoever transmitted or made available or for any loss howsoever arising from any use of this announcement or its contents or otherwise arising in connection therewith.