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Adamind wins IBM Deal

9th Oct 2006 07:44

Adamind Ltd09 October 2006 09 October 2006 Adamind wins $2.5m deal from IBM for major services operator in India IBM selects Adamind's Spire(TM)as part of its Service Delivery Platform for one of India's largest services operators with over 20 million subscribers Adamind Ltd. ("Adamind" or the "Company"), a global supplier of software that enables mobile multimedia content and converged communications services to beexperienced over any device or network, announces that it has been selected byIBM to provide its Adamind SpirePlatform as the core content adaptationcomponent for IBM's Service Delivery Platform (SDP) solution at one of India'slargest service operators. The contract will generate revenues of more than $2.5 million for Adamind spreadover a number of years and has been factored into the revenue guidance for 2006provided by the Company on 30 August 2006. The Company expects that furtherlicenses will be purchased in following years by the provider as trafficincreases and upgrades are required. IBM, one of the world's largest system integrators, is providing consultancy andintegration services for the mobile operator's SDP solution. The deployment of the SpirePlatform in IBM's centralized architecture equipsthe operator with technology that will handle all their person-to-person (P2P)and application-to-person (A2P) multimedia messaging (MMS) traffic. It willenable the operator to offer both on-the-fly content adaptation for adaptingtime sensitive and dynamic content such as breaking news as well as offlinecontent adaptation for validation, batch versioning and preparation of content.Furthermore, the technology enables the operator to apply a consistent look toall content deployed over their network regardless of content source by creatingtheir own template policy, and to support a wide range of devices through amanaged device profile service provided. According to recent research by Wireless World Forum, India is set to become theworld's third largest mobile phone market by 2007 behind China and the USA. Itsrapid growth has created an increased demand for mobile content. Additionalresearch from Gartner indicates that revenues from the Indian cellular servicesmarket will reach $24 billion by the end of 2009, at a compound annual growthrate (CAGR) of 35.6 percent. Shailendra Jain, CEO of Adamind said, "We are excited to enter India's dynamicand growing mobile market together with IBM by providing our field-proventechnology to support the growing demand for mobile content within the region.The combined expertise of IBM and Adamind has paved the way for the operator'ssuccessful launch and expansion of high quality rich-media content services,bringing their mobile subscribers' communications experience to the 21stcentury." Enquiries Adamind +44 20 7929 8989 on the day and thereafterShailendra Jain, CEO +1 650 646 2368 Corfin CommunicationsNeil Thapar, Harry Chathli +44 20 7929 8989 About Adamind Adamind (LSE: ADA) is a provider of software that enables mobile multimediacontent and converged communications services. The company addresses theinteroperability challenge that exists between different mobile devices toreceive and process media rich content. The Adamind Spireplatform providesmedia adaptation and enhancement software enabling service operators tosuccessfully deploy messaging, content and next generation convergence services;generate new revenue streams; and drive key new value-added-services (VAS)enablers such as advertising, branding, DRM and anti-abuse support. With over110 deployments in some of the world's major mobile operator networks andcontent providers such as Universal Mobile Music, Adamind is strategicallypoised to enable the promise of the Mobile Lifestyle revolution. Adamind hasstrategic relationships with major infrastructure vendors and system integratorsincluding Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, CriticalPath and CBOSS. www.adamind.com This information is provided by RNS The company news service from the London Stock Exchange

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