24th Mar 2005 10:00
WPP Group PLC24 March 2005 24 March 2005 WPP GROUP PLC ("WPP") 141 Worldwide acquires K&L Field Marketing and Tarantula International WPP announces that its wholly-owned integrated marketing services network, 141Worldwide, a member of Ogilvy & Mather Worldwide, has made two acquisitions: thebusiness of K&L Field Marketing LLC ("K&L") in the US and the UK and Japanesebusiness and assets of Tarantula International Limited ("Tarantula"). K&L, founded in 1990 and based in New York City, focuses on retail services,product demonstrations and local marketing solutions. Specific areas ofspecialization include trade shows, live events, retail training, road shows,mall tours, in-store demonstrations and nightlife marketing. K&L employs 25full time professionals, with a network of 700 field marketing representativesacross the United States. With clients such as American Express, Boeing, Kraft,SC Johnson and Unilever, K&L's experience developing and implementing fieldmarketing programs spans 15 industries, including financial services, food andbeverage, packaged goods and consumer electronics. K&L had revenues of US$3.5million for the year ended 31 December 2004 and net assets at closing of US$0.5million. Tarantula, founded in 1998 and based in London, employs 27 professionals.Clients include Coca-Cola, Coral, the Tetley Group and Virgin. Tarantula hadrevenues of £1.8 million for the year ended 31 December 2003 and net assets of£0.4 million as at the same date. These investments continue WPP's strategy of developing its networks in fastergrowing functional areas. For further information, please contact: Feona McEwan, WPP 44-20 7408 2204www.wpp.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
WPP