7th Feb 2008 11:00
WPP Group PLC07 February 2008 FOR IMMEDIATE RELEASE 7 February 2008 WPP GROUP PLC ("WPP") GroupM acquires LaComunidad in the Netherlands WPP announces that its wholly-owned operating company GroupM, the leading mediainvestment management network, has acquired 75% of the share capital ofLaComunidad Interactive and Event Marketing B.V. ("LaComunidad"), a leadingDutch interactive agency. LaComunidad specialises in viral and social mediacampaigns, and has developed the viral tracking technology, ViralTracker. LaComunidad was founded in 2003 and is based in Amsterdam. LaComunidad'sunaudited revenues for the year ended 31 December 2007 were €3.5 million withgross assets at the same date of €2.7 million. Clients include Unive, ColgatePalmolive, KLM Royal Dutch Airlines, Heineken and Wilkinson. This investment continues WPP's strategy of developing its networks in importantmarkets and sectors and strengthening its capabilities in digital media. Contact: Feona McEwan, WPP T. 44-20 7408 2204 www.wpp.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
WPP