24th Jan 2008 09:00
WPP Group PLC24 January 2008 FOR IMMEDIATE RELEASE 24 January 2008 WPP GROUP PLC ("WPP") KMR acquires stake in Integrated Media Measurement, Inc. WPP announces that its wholly owned operating company Kantar Media Research("KMR"), the media research division of WPP's information, insight andconsultancy division, Kantar, has acquired a minority stake in Integrated MediaMeasurement, Inc. ("IMMI"). IMMI is a developer of an end-to-end mediameasurement system that links media exposure to consumer action. Using amobile-phone-based digital monitoring system, IMMI tracks almost all mediacontinuously and helps businesses evaluate the effectiveness of theiradvertising campaigns. IMMI has offices in San Mateo, California and employs 60 people. KMR joinsexisting investors Draper Fisher Jurvetson and Advanced Technology Ventures. This investment continues WPP's established strategy of investing in moretargeted and measurable forms of advertising. Contact: Feona McEwan, WPP T. +44 (0)20 7408 2204 www.wpp.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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