26th Apr 2006 09:25
WPP Group PLC26 April 2006 FOR IMMEDIATE RELEASE 26 April 2006 WPP GROUP PLC ("WPP") GroupM acquires IEG, Inc. in US WPP announces that its wholly-owned operating company, GroupM, the leading mediainvestment management network, has agreed to acquire the business of IEG, Inc.("IEG"), one of the world's leading providers of research, analytics, strategiccounsel and training on sponsorship, strategic alliances and promotionalpartnerships. Founded in 1981 and based in Chicago, Illinois, IEG employs 51 people andspecializes in sponsorship research and analysis, allowing companies to value,maximize and measure their participation in sports, arts, entertainment,experiential, on line, affinity and cause marketing. IEG works with some 5,000organizations each year including the NFL, Kennedy Center, the American HeartAssociation and Credit Suisse. IEG's unaudited revenues for the year ended 31 December 2005 were US$7.6million. This investment enhances GroupM's comprehensive services to clients andcontinues WPP's strategy of developing its networks in faster-growing andimportant markets and sectors. For further information please contact: Feona McEwan, WPP 44-20 7408 2204www.wpp.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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