Acquisition

1st July 2025

AFN: JPJ

ISIN: GB00BPT24C10

ADVFN PLC

("AFN" or "The Company")

Capital Markets Group Acquisition Summary

London, UK, 1st July 2025 - ADVFN PLC (AFN:JPJ), today announces its capital markets group acquisition summary. The Company's registered address is 167-169 Great Portland Street, 5th Floor, London W1W 5PF and company number is 02374988.

ADVFN is acquiring the Capital Markets Group, comprising two leading investor engagement platforms: Stockhouse in Canada and HotCopper in Australia. Together, these assets form one of the largest financial communities of retail investors in their respective markets. As of June 2025, the Capital Markets Group has attracted 315,128 registered users, with a combined 566 million page views and over 66 million sessions across both platforms.

For the unaudited financial year ended 30 June 2025, the Group delivered revenue of $6.1 million, expenditure of $5.9 million, and an EBITDA of $200,000, resulting in a net loss of $510,000. Revenues are primarily generated through advertising, investor relations campaigns, and content partnerships. During this period, the Group secured 123 new or renewed clients, published 5,851 articles, and produced 2,556 investor-focused videos, supporting corporate visibility and shareholder communications.

This acquisition firmly positions ADVFN as a leading force in the small cap investors space across two strategically important markets. It not only expands our global footprint and monetization opportunities but also enhances our collective value proposition to both issuers and investors. While we've already identified cost-saving opportunities, the real untapped potential lies in the significant revenue synergies between the two companies. The Capital Markets Group's deep expertise in public company marketing perfectly complements ADVFN's strengths in subscription-driven data and investor tools, creating a stronger offering across both media and market intelligence.

We look forward to fully integrating these brands into our broader strategy as we accelerate growth and deliver long-term value for shareholders.

* All calculations were made based on The AUD to USD exchange rate at 0.65.

*Disclaimer: Some of the figures are approximate estimates and should be very close to the actual targets, subject to minor differences due to FX fluctuations and rounding.

For further information, please contact:

ADVFN PLC

Investor Relations

Tel. +44 (0) 203 8794 460

Email: [email protected]