27th May 2008 09:26
Date: 27 May 2008
On behalf of: NetPlay TV plc ("the Company" or "Netplay")
Immediate Release
NetPlay TV plc
Addition of 3,500 new TV / Internet Roulette Players - Strategic Acquisition of "Pitch Roulette" Database
NetPlay TV plc (AIM: NPT), the AIM-listed interactive gaming company, is pleased to announce the acquisition of the entire gaming database of the interactive gaming company Pitch Entertainment Ltd. The acquisition was made by Netplay TV Services Ltd, a wholly owned subsidiary of plc and includes a database of over 3,500 registered players whom last month placed almost £2m in gross bets. In addition to the database, for a period of the 6 months following completion, all visitors of the website; www.pitchgaming.com will transfer automatically to NetPlay's Live Roulette website, www.liveroulette.com
Total consideration for the database is £125,000 which has been paid in cash.
This database acquisition follows the recent purchase of the "Pitch Roulette" Sky Channel 848. Sky Channel 848 is to be used for the launch of a brand new service, "Live BlackJack". NetPlay has developed this new, unique interactive Internet and TV gaming format to complement its existing Live Roulette service on Sky Channel 847.
Martin Higginson, Chairman and Chief Executive of NetPlay TV plc, said:
"The acquisition of these registered players further strengthens our position as the leader in "Live" interactive TV gaming. These 3,500 customers have already demonstrated their desire to deposit funds and play TV roulette and we are adding them on the back of acquiring the Sky TV channel they used to play on.
"With effect from Monday 19 May, we will also be able to offer new and existing customers the opportunity to play both "Live Roulette" and "Live BlackJack". With the dedicated channel next door to our existing successful roulette channel on Sky Channel 847 customers will be able to flick easily between channels depending on which game they want to play.
"This is a further significant step in our goal of creating Europe's best and biggest converged interactive gaming experience across TV, Internet and mobile."
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Enquiries:
NetPlay TV plc
Martin Higginson, Executive Chairman www.netplaytv.plc.uk
Via Redleaf
Redleaf Communications Tel: 020 7822 0200
Emma Kane/ Sanna Sumner / Mike Ward [email protected]
Landsbanki Securities (UK) Limited
Sindre Ottesen Tel: 020 7426 9000
Notes to Editors:
Publication photographs are available from Redleaf Communications or www.redleafpr.com
About NetPlay TV plc
NetPlay TV plc is listed on the AIM market of the London Stock Exchange (NPT). NetPlay TV operates a number of interactive gaming services under a UK gaming license, including "Live Roulette" ™ and Big Box Bingo. www.liveroulette.com www.bigboxbingo.com. These services can also be viewed live on television on Sky Channel 847 12 noon - 4am. Virgin One 12 midnight - 3am, and Bravo TV 1am - 4am. (BigBoxBingo - Tuesday 6.30pm Sky Channel 847)
Related Shares:
NPT.L