17th Oct 2006 07:00
Embargoed: 07.00hrs, Tuesday 17th October 2006 INTERNATIONAL BRAND LICENSING PLC IBL ACQUIRES MUSCLE ATHLETIC SPORTS BRAND International Brand Licensing Plc ("IBL") announces the acquisition of theMuscle Athletic sports brand from Gibraltar based Herriott Investments Limitedfor a cash consideration of ‚£350,000.Founded in 1973, Muscle Athletic was a popular gym/beach lifestyle brand in the1970's and 1980's, before becoming dormant through several changes ofownership.Tony Hutchinson, IBL Chief Executive, comments: "We are delighted to haveacquired the global rights to Muscle Athletic, and very much look forward toresurrecting the brand in key markets around the world. We will be developingnew mens' and ladies' collections of both performance and lifestyle productthat will combine today's trends with the retro imagery of the `70's.Muscle Athletic presents a valuable addition to IBL's Admiral sportswear brand,and we are confident that we will successfully build its distribution base boththrough our existing network and through new licensee partners in a number ofmajor territories."Admiral is the sponsor of the England and West Indies cricket teams, inaddition to Leeds United Football Club, and is sold in JJB, Debenhams, ASDA,and sports independents throughout the country.For further information contact:International Brand Licensing PlcTony Hutchinson 0041-794-689450Adam Reynolds 0207-823-1733www.admiralsportswear.comENDINTERNATIONAL BRAND LICENSING PLCRelated Shares:
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