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Acquisition of interest in MiNODES

25th Feb 2016 07:00

RNS Number : 1146Q
Market Tech Holdings Limited
25 February 2016
 

Market Tech Holdings Limited

 

("Market Tech," the "Company" or the "Group")

 

 

Acquisition of interest in MiNODES

a leading retail analytics provider headquartered in Berlin

 

 

Market Tech (LSE: MKT), the holding company that combines iconic London real estate assets with digital capabilities, is pleased to announce that it has acquired a 25% stake in MiNODES GmbH ("MiNODES") for €3.55m.

 

MiNODES analyses a combination of in-store data sources, such as Wi-Fi and Bluetooth beacons, providing detailed insights into visitor experience and behaviour - with the aim of converting footfall into paying customers - for more than 50 retailers operating across 12 countries over an area of approximately 10 million square feet. MiNODES' current clients include some of Europe's largest shopping mall operators, global automotive OEMs, as well as leading supermarket chains in Europe and the Middle East.

 

Following the acquisition, MiNODES intends to accelerate its global growth and increase its activities in the UK and the US. Together with Market Tech, MiNODES aims to become the leading "Big Data" service provider for traditional retailers, targeting visitors on digital devices to create innovative omni-channel solutions for retail marketers.

 

Commenting on the investment, Market Tech's CEO, Charles Butler, said: 

 

"We have been impressed by MiNODES' analytics which we have been using at our real estate assets for the last five months and this investment represents a significant strategic addition to the Group. The MiNODES analytics are helping us to optimise our real estate assets and we will also benefit from the company's success as it increases its activities, placing Market Tech at the forefront of deploying digital capabilities to traditional real estate assets."

 

MiNODES' CEO and Founder, Tim Wegner, added:

 

"We are very happy to strengthen our relationship with Market Tech, which has already proven successful during the past months of intensive collaboration. Market Tech brings in a considerable real estate footprint as well as extensive digital technology know-how, which makes it the perfect strategic partner for MiNODES' aspirations. We are now looking forward to accelerating MiNODES' international expansion, especially in the UK and in North America."

 

 

- Ends -

 

For further information:

Market Tech

Charles Butler, Chief Executive Officer

c/o Bell Pottinger

 

+44 (0) 20 3772 2500

Bell Pottinger

David Rydell

Olly Scott

James Newman

Anna Legge

 

MiNODES

Tim Wegner, CEO and Founder

Johanna Weber, Head of Marketing and PR

+44 (0) 20 3772 2500

 

 

 

 

 

 

+ 49 (0) 30 208 473 870

+ 1 (347) 398 1424

 

 

About Market Tech

 

Market Tech combines the iconic Camden Market real estate assets with digital technology to deliver a living, working, retail and leisure environment. The Company owns approximately 15 acres of real estate assets in Camden, including the Stables Market; Union Street Market, (also known as Buck Street Market); Camden Lock Market; and Hawley Wharf, (formerly known as Camden Lock Village). It also owns separate real estate assets on Camden High Street; Kentish Town Road; properties on Jamestown Road, (including the Camden Wharf Building); The Interchange Building on Oval Road, Utopia Village in Primrose Hill, 1-11 Hawley Crescent and 49 Chalk Farm Road.

 

The Company owns three e-commerce businesses, referred to as Market Tech Digital. These are Stucco Media, an e-commerce marketing platform, Glispa, a Berlin-based mobile marketing business and Fiver, a B2C online fashion retailer.

 

www.market-tech.com

 

 

About MiNODES

 

MiNODES is the leading European retail analytics and omni-channel retargeting solution for brick-and-mortar retailers. By integrating and analysing data from a network of sources, MiNODES provides retailers with detailed and relevant insights into their vistors' shopping behavior along the offline-customer-journey. The big data insights enable retailers to create a more consumer-oriented shopping experience, to integrate location-based marketing and to offer targeted omni-channel marketing solutions to enhance consumer loyalty.

 

The Berlin-based company serves more than fifty national and international retail chains. MiNODES' clients include global automotive OEMs, Europe's and India's largest shopping mall operators as well as leading supermarket chains in Europe and the Middle East.

 

www.minodes.com 

 

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
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