Acquisition of Elite Daily

30 January 2015 Daily Mail and General Trust plc (`DMGT') Acquisition of Elite Daily DMGT announces that its consumer business, dmg media, has acquired Elite Daily,the news and entertainment website. Elite Daily has over 70 million uniquebrowsers per month and an average daily audience of 4 million, primarily in theUS. The site has a particularly strong millennial appeal, with approximately70% of its audience being in the 18 to 34 age range, and has a large socialmedia presence. Elite Daily will continue to operate as a separate website butthe acquisition is expected to strengthen MailOnline's offering to US basedadvertising buyers due to the increased scale and breadth of audience. EliteDaily's revenues were US$5 million in the 12 months to December 2014. For further information For analyst and institutional enquiries:Stephen Daintith, Finance Director +44 20 3615 2902Adam Webster, Head of Management Informationand Investor Relations +44 20 3615 2903 For media enquiries:Kim Fletcher / Charlie Potter, Brunswick Group +44 20 7404 5959 About DMGT DMGT is an international business built on entrepreneurship and innovation. Webring together leading companies and talented people to provide businesses andconsumers with high-quality analysis & insight, information, news andentertainment. Daily Mail and General Trust plcNorthcliffe House, 2 Derry Street,London, W8 5TT www.dmgt.comRegistered in England and Wales No. 184594