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Acquisition

3rd Jun 2010 11:09

RNS Number : 0088N
Velti PLC
03 June 2010
 



 

For Immediate Release

 June 3, 2010

Velti plc ("Velti" or "the Company")

 

VELTI ACQUIRES MEDIA CANNON

Acquisition brings Velti strategic customers includingTier-1 wireless carriers and premier advertising agencies and brands

 

San Francisco, Calif. - Velti (LSE:VEL), a leading global provider of mobile marketing and advertising technology, today announced the acquisition of Media Cannon, Inc. ("Media Cannon"), a developer of mobile advertising tools and technology, for an undisclosed sum.

 

This acquisition provides Velti with a complementary technology platform and proprietary solutions that enable an even richer mobile advertising and mobile Internet user experience, as well as a series of mobile marketing "post click" interactions. The Media Cannon platform also delivers carrier-class infrastructure, API access, transcoding, support and reporting tools for mobile campaign development, delivery and evaluation.

 

"We're pleased to acquire an innovative company such as Media Cannon, which has forged relationships with well-known brands, advertising agencies and Tier-1 wireless carriers in the U.S.," said Alex Moukas, CEO of Velti. "Together with our acquisition of Ad Infuse last year, this deal illustrates the strength of our commitment to the U.S market. Media Cannon's technology provides a rich mobile media experience and we're very pleased to be integrating it into the Velti mGage™ platform, as well as welcoming onboard the company's team and its customers."

 

In addition to the acquired technology, all of Media Cannon's management team and staff will be integrated into Velti's San Francisco office, bringing to the company highly skilled mobile professionals.

 

"Joining Velti is a natural fit with our core business strengths," said Jacob Litke, CEO of Media Cannon. "This is a compelling combination of our best in class technology and customer base, with one of the leading global mobile marketing innovators. We are excited about what we can do together."

 

 

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About Velti

Velti is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. Our technology platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. More than 450 leading brands, advertising agencies, mobile operators and media companies have used our platform to execute more than 2,000 mobile marketing and advertising campaigns globally in 2009, reaching consumers in more than 35 countries. Velti is a publicly-held corporation listed on London Stock Exchange's AIM under the symbol VEL. For more information, visit www.velti.com.

 

PR Contacts

 

USAtomic PRMichelle Sabolich +1 415 593 1400[email protected]

UK Speed CommunicationsNicola Savage +44 20 7842 3241[email protected]

Lindsey Pappas +1 415 593 1400 [email protected]

Abbie Waller +44 20 7842 3244[email protected]

 

Investor Relations Contacts

USThe Blue Shirt GroupMike Bishop +1 415 217 4968[email protected]

UK Bankside ConsultantsSimon Bloomfield +44 20 7367 8861[email protected]

 

Velti Plc

Nick Miles

Global PR Manager

+44 207 633 5034

[email protected]

RBC Capital Markets(NOMAD and Broker)

Joshua CritchleyMatthew Coakes

Brett Jacobs

+44 (0) 207 653 4000

 

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
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