11th Feb 2008 09:09
WPP Group PLC11 February 2008 FOR IMMEDIATE RELEASE 11 February 2008 WPP GROUP PLC ("WPP") WPP Digital acquires stake in NuConomy, an innovative web analytics company WPP Digital, the digital investment arm of WPP Group plc ("WPP") today announcedthat it has acquired a stake in NuConomy, an innovative next-generationweb-analytics company. Founded in 2006 in Israel, NuConomy enables businesses to go beyond theinformation typically provided by web-analytics tools to provide unparalleledvisibility into online user behavior. The NuConomy Studio is the world's first "performance insight platform," builtfrom the ground up to provide completely new ways to measure today's interactiveweb, allowing publishers to go beyond the current page view model, to gain morevaluable insights into their business. Additionally, NuConomy's unique rankingmodule allows web publishers to measure consumers' engagement and interactionwith content, while giving advertisers actionable insight into the audience theyengage with. NuConomy is headquartered in Silicon Valley, California with R&Doffices in Israel. This investment continues WPP's strategy of developing its business in fastgrowing markets and sectors and strengthening its capabilities in digital mediaand research. It builds on recent investments in Invidi, IMMI, VideoEgg, VisibleTechnologies and Spot Runner. NuConomy is expected to work closely with KantarGroup companies. Contact: Feona McEwan, WPP T +44 (0)20 7408 2204 Fran Butera, WPP T +1 212 632 2200 Shahar Nechmad, NuConomy T +1 415 307 5378 www.wpp.com www.nuconomy.com About WPP WPP is one of the world's leading communications services groups. Through itsoperation companies it provides a comprehensive range of communicationsservices. These services include: advertising; media investment management;information, insight and consultancy; public relations and public affairs;branding and identity, healthcare and specialist communications. The Companyemploys approximately 100,000 people including associates in 2,000 offices in106 countries, providing communications services to more than 300 of thecompanies that comprise the Fortune 500, over one half of the companies thatcomprise the NASDAQ 100 and more than 30 of the companies that comprise theFortune e-50. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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