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Acquisition

20th Dec 2007 09:54

WPP Group PLC20 December 2007 For Immediate Release 20 December 2007 WPP GROUP PLC ("WPP") Added Value Group acquires Cheskin in the US WPP announces that its wholly-owned operating company Added Value Group, thebrand development and marketing insight agency, has acquired the entire issuedshare capital of Cheskin ("Cheskin"), a leading consulting firm in the US, withexpertise in innovation and design strategy, a strong presence in the technologysector and in-depth understanding of US Hispanic markets. Founded in 1946, Cheskin is based in Redwood Shores, California, with offices inNew York and Seattle and employs 51 people. Cheskin's clients range fromtechnology and finance companies to consumer goods and professional services,and include Microsoft, Del Monte, Visa, eBay and Wal-Mart. Cheskin's unaudited revenues for the year ended 31 December 2006 were US$16.1million, with gross assets at the same date of US$3.9 million. This investment continues WPP's strategy of developing its networks in fastgrowing markets and sectors. Contact:Feona McEwan, WPP T +44 (0)20 7408 2204www.wpp.com This information is provided by RNS The company news service from the London Stock Exchange

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