18th Oct 2012 07:01
18 October 2012
UBM plc builds its events business in Turkey
Acquires 70% stake in EFEM, organiser of the leading baby product tradeshow in Turkey
UBM plc today announces it has acquired a 70% equity share in EFEM, one ofTurkey's leading tradeshow organisers from its private owners and has formed ajoint venture company with EFEM to be called UBM ICC. UBM ICC will developEFEM's existing baby products shows and will further expand UBM's globalportfolio of baby product exhibitions. Following this transaction, UBM will runa total of eight events in Turkey in 2013, three of which will be newgeo-adapted launch events.UBM has consistently invested in the development of its event portfolio infast-growing markets and geographies. In 2011 UBM generated 40% of its eventsrevenues in emerging markets. Working with in-country joint venture partners tobring together local market knowledge and experience with UBM's internationalcapabilities and resources, UBM has built a track record of successfullyaccelerating the development of existing local events. UBM has alsosuccessfully launched new versions of existing UBM tradeshows adapted to meetlocal market needs and the need of international visitors and exhibitors, aprocess known as geo-adaptation.UBM's acquisition of a 70% stake in EFEM and the establishment of the UBM ICCjoint venture extends a long-standing relationship between EFEM and UBM Asiawhich began with reciprocal sales and marketing arrangements for theirrespective baby-child-maternity tradeshows.EFEM organises the International Istanbul Mothers, Babies, Children ProductsFair (MBCP) (see http://bebekfuari.com/eng/) and Wintexpo Autumn Winter BabyChild Fashion Fair (Wintexpo), the leading baby shows in Turkey. Launched in1992 in Istanbul, MBCP is now the third largest baby products show in Europe,with the 2012 edition occupying 30,000 square metres of exhibition space at CNRExpo. EFEM's owners, Erdal Baykara and H¼seyin Irmak, and EFEM's eight staffwill remain with the business. EFEM generated revenues of approximately £1m in2011. As at 2 September 2012, the business's gross assets were less than £0.1m.The acquisition is expected to exceed UBM's cost of capital criterion in itsfirst full year of ownership.The EFEM shows have clear synergies with UBM's annual Shanghai InternationalChildren-Baby-Maternity Industry Expo (CBME) (see www.cbmexpo.com), Asia'slargest baby products show which this year attracted over 1,200 internationalexhibitors and more than 53,000 visitors, occupying over 115,000 square metresof exhibition space, representing 44% growth over 2011. UBM will launchgeo-adaptations of CBME in Brazil and India in 2013.Working in a separate joint venture established in 2010 with Turkish partnerRotaforte, UBM also now runs two Istanbul Jewelry Shows a year in March andOctober, (see www.istanbuljewelryshow.com). These shows have successfullyextended UBM's Asia-centred jewellery tradeshow portfolio - which comprisesmore than a dozen shows across China, India, Singapore and Japan and includesthe world's largest tradeshow, the September Hong Kong Jewellery & Gem Fair -to Turkey.
In 2013 UBM will launch a further three geo-adapted events in Turkey: FI Istanbul (the latest geo-adaptation in the Food Ingredients portfolio, see http://www.ingredientsnetwork.com/events), Black Hat Istanbul (a geo-adaptation of IT security events, see www.blackhat.com) and IFSEC Istanbul (a further geo-adaptation of the IFSEC brand http://www.ifsec.co.uk/Content/ UBM-Lives-Security-Portfolio) .
David Levin, Chief Executive Officer of UBM plc said:
"With seven UBM events running in 2013, three of which are new geo-adaptions ofUBM shows which are already successful in other countries, Turkey is anexciting market for UBM and for our joint venture partners. We continue to seegreat opportunities in countries like Turkey, Brazil, India, China and acrossthe AEAN countries for us to leverage our global infrastructure and eventportfolio to support the development of national and global trade in thefast-growing markets we have chosen to operate in." - Ends - ContactsMedia Peter Bancroft Director of Communications E-mail communications@ubm.com Direct telephone +44 20 7921 5961 Chris Barrie Citigate Dewe Rogerson E-mail chris.barrie@citigatedr.co.uk Direct telephone +44 20 7282 2943 Mobile +44 796 872 72 89 Analysts/Investors Kate Postans Head of Investor Relations Email investorrelations@ubm.com Direct telephone +44 20 7921 5023 Notes to Editors1. About UBM plcUBM plc is a leading global business media company. We inform markets and bringthe world's buyers and sellers together at events, online, in print and providethem with the information they need to do business successfully. Our 6,500staff in more than 30 countries are organised into specialist teams which servecommercial and professional communities, helping them to do business and theirmarkets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM news.
XLONRelated Shares:
UBM