20th Jun 2005 12:06
WPP Group PLC20 June 2005 FOR IMMEDIATE RELEASE 20 June 2005 WPP GROUP PLC ("WPP") Millward Brown acquires Dynamic Logic WPP announces that its wholly owned operating company Millward Brown, the globalmarket research network, has acquired the entire issued share capital of DynamicLogic, a leading online research company that measures and analyses marketingeffectiveness. Founded in 1999 and headquartered in New York City, Dynamic Logic employees 65people with offices in Chicago, San Francisco, Los Angeles and London. As an industry innovator, Dynamic Logic has led the market in establishingstandards in online advertising and marketing campaign evaluation, and hasemerged as a thought leader in the cross media measurement arena. Thecombination of Dynamic Logic's interactive expertise coupled with MillwardBrown's deep knowledge of brands, advertising, and marketing communications willoffer clients a broad range of solutions to address today's increasingly complexmarketing and media challenges. Millward Brown and Dynamic Logic will combine their interactive products andservices to create a comprehensive product suite that helps marketers andadvertisers as they expand their online marketing programs. The companies willwork together with marketers, advertising agencies, and media organizations toshare best practices and develop new solutions for measuring the effectivenessand impact of integrated marketing efforts. Dynamic Logic reported audited revenues of $11.5 million for the year ended 31December 2004 and had net assets of $7.1 million at that date. The acquisition of Dynamic Logic continues WPP's strategy of developing itsinformation, insight and consultancy businesses through a combination of organicgrowth and acquisitions. For further information, please contact: Feona McEwan, WPP 44-20 7408 2204 www.wpp.com.www.millwardbrown.comwww.dynamiclogic.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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