Acquisition

Acquisition of The Weather Digital and Print Communications Limited

 The Mission Marketing Group plc ('the missiontm', AIM: TMMG), the marketing communications and advertising group, is pleased to announce the acquisition ("the Acquisition") of Edinburgh-based The Weather Digital and Print Communications Limited ("The Weather") by its integrated Agency, Story UK Limited ("Story").

Story is an award-winning agency with a portfolio of blue-chip Clients including Highland Spring, M&S Bank, VELUX, Ardbeg and Scottish Government. The Weather is a specialist digital Agency, employing 11 staff, whose expertise will complement and extend Story's range of services.

The Weather has a profitable and cash generative track record, and the Board of the missiontm expects the Acquisition to make a positive contribution in the current financial year.

Executive Chairman of the missiontm, David Morgan, said: "Continuing our strategy of finding complementary businesses to extend and expand the range of services our Agencies can provide, we are delighted to welcome The Weather into the missiontm family."

Chief Executive of Story, Sue Mullen, said: "Story has a strong reputation for very creative, integrated work and we are excited about the opportunity to offer The Weather's digital expertise to our Clients."

Charlie Cutler, one of the co-founders of The Weather, added: "Since we launched The Weather over five years ago, we have grown the business and its reputation in the Edinburgh market. We are now ready to accelerate our growth through being part of Story's award-winning offering."

The Acquisition of The Weather is not a substantial acquisition as defined by the AIM Rules for Companies. As part of the initial consideration for the Acquisition, the missiontm will issue 210,136 new ordinary shares of 10 pence each ("Ordinary Shares"). Further consideration may be payable, subject to The Weather's future performance.

Application has been made for the 210,136 new Ordinary Shares, which will rank pari passu in all respects with the existing Ordinary Shares of the Company, to be admitted to trading on AIM, which is expected to be effective from 8.00 am on 19th February 2015. Subsequent to the issue of these new Ordinary Shares, the total issued share capital of the Company will be 83,608,331 Ordinary Shares. The Company holds no Ordinary Shares in treasury. Accordingly, after Admission, the total number of voting rights in the Company will be 83,608,331.

Enquiries:

the missiontm is a network of entrepreneurial marketing communications Agencies employing over 850 people in the UK, Asia and San Francisco. The Group comprises a complementary mix of integrated generalists, specialists in specific marketing/communications activities and specialists in particular market sectors, all providing award-winning solutions to national and international Clients.

www.themission.co.uk