23rd Mar 2005 14:49
WPP Group PLC23 March 2005 FOR IMMEDIATE RELEASE 23 March 2005 WPP GROUP PLC ("WPP") KnowledgeBase Marketing acquires Fortelligent in the US WPP announces that its operating company KnowledgeBase Marketing, part of theWunderman group and a leading provider of direct marketing services, hasacquired the business and assets of Fortelligent, a developer of advancedmathematical and statistical techniques that accurately predict consumerbehavior. Founded in 2001, Boston-based Fortelligent employs 17 people. The companyprovides its clients with a powerful analytical software platform, which isoffered as a service. It automates the difficult steps in the modeling processand solves the chronic problems that often limit the accuracy of traditionalpredictive analytics focused on customer behavior. Fortelligent reported revenues of $4.6 million for the year ended 31 December2004 and had net assets of $1 million at closing. The acquisition of Fortelligent continues WPP's strategy of expanding itsnetworks in faster-growing functional areas. For further information, please contact: Feona McEwan, WPP 44-20 7408 2204www.wpp.comwww.wunderman.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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