25th Nov 2005 12:53
Cello Group plc25 November 2005 Cello Group plc CELLO EXTENDS ITS RESEARCH & DATA CAPABILITIES Insight Medical Research Limited ("Insight"), a subsidiary of Cello Group plc ("Cello"), the marketing services group, has acquired the business and assets ofField Management Limited ("FML"), a data collection and market research agencyfor a total maximum consideration of £865,000 in a mixture of cash and newordinary shares. FML conduct focus groups, face-to-face and on line/webinterviews across a broad range of market sectors. The initial consideration consists of up to £540,000 of which up to £200,000will be paid in cash and the balance satisfied by the issue of 287,892 newordinary shares. In addition, there are further performance related payments inrespect of the period to 31 December 2008 of up to £325,000, payable £100,000 incash and the balance in new ordinary shares. Application has been made to the London Stock Exchange for the new shares to beadmitted to AIM and it is expected that admission will take place by 30 November2005. 25 November 2005 Enquiries: Cello GroupKevin Steeds, Executive Chairman 020 7812 8461 College HillAdrian Duffield/Clare Warren 020 7457 2020 Notes to Editors (www.cellogroup.co.uk) Cello Group plc is a marketing services group which listed on AIM in November2004. The Group's strategy is to create value for shareholders by building a portfolioof companies around three specialist platforms, each operating within adifferent niche of the UK marketing services sector: market research, branddevelopment, and direct marketing and database management. Each platform hassignificant organic and acquisitive growth potential; blue chip clientrelationships with a history of client loyalty; experienced, high qualitymanagement teams; and a track record of profitability. Market Research • Insight Research Group - London and New York Insight is a specialist healthcare market research business which offers a broadrange of quantitative and qualitative research based solutions. Its clientsinclude GlaxoSmithKline, Novartis, AstraZeneca, Shire Pharmaceuticals,NovoNordisk, Boehringer Ingleheim, Lundbeck, Pfizer, Roche and Merck, Sharp andDohme. • Leapfrog Research and Planning - Windsor Leapfrog is a leading consumer market research and planning consultancy offeringqualitative and quantitative research in the UK and internationally. It actsfor a number of blue chip clients including Tesco, GSK, BBC, Scottish Courage,AA, RHM and Wyeth. • RS Consulting - London RS Consulting, a quantitative market research and business consultancy. Based inLondon, the company employs approx 70 people across its three subsidiaries.Major clients include HP, Xerox, Sony, FedEx, Department of Work & Pensions,AXA, Yell, RBS, AON and BUPA.Brand Development • Leith - Edinburgh and London Leith is the largest and most successful advertising agency in Scotland. Theagency has been voted Scottish Agency of the Year for the last five years. Leith opened a London office in 2000. Leith's major clients include Irn Bru,Scottish Executive, Carling, Standard Life Bank, Hotpoint, Standard Life,Silentnight and Goodfellas Pizza. • The Value Engineers - Beaconsfield TVE is a leading strategic brand consultancy focused on four core disciplines;branding, strategy, insight and innovation. Clients include Unilever,Carlsberg, Diageo, Sony Ericsson, ICI, Visa, T-Mobile and Britvic. Direct Marketing and Database Management • Target Group - Cheltenham and Cirencester Target is the leading direct and database marketing consultancy specialising inthe "not-for-profit" and charity sector. The agency works for five of the top20 charities in the UK. Target is expanding into the "grey sector" of productsand services for older people for clients such as National Trust, Saga andWhich? Limited. • Navigator Responsive Advertising - Edinburgh Navigator Responsive Advertising, Scotland's leading direct marketing agency,provides responsive communication solutions for a wide range of clientsincluding HBOS Group, De Vere Resort Ownership, ScottishPower, Scottish Widows,Intelligent Finance and Remy Martin. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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