28th Dec 2005 10:33
WPP Group PLC28 December 2005 For Immediate Release 28 December 2005 WPP GROUP PLC ("WPP") Leading US marketing and interactive agency, Bridge Worldwide, joins Wunderman WPP announces leading US marketing and interactive agency, Bridge Worldwide("Bridge"), is to join WPP company Wunderman, the global relationship marketingagency. Bridge specialises in Fortune 100 consumer packaged goods andhealthcare. Founded in 1979 and based in Cincinnati, Ohio, Bridge is a top-40 interactiveagency, employing 120 people. Using the internet as the hub of many of itsmarketing programs, the agency's results-driven work, based on measurablereturns on investment, has built consumer relationships for some of the world'sbest known brands including Procter & Gamble and other leading multinationalcompanies. Bridge's audited revenues for the year ended 31 December 2004 were US$10.2million with net assets at completion of US$1.8 million. The acquisition of Bridge enhances Wunderman's online and healthcare expertiseand continues WPP's strategy of developing its networks in fast growing marketsand sectors. For further information, please contact: Feona McEwan, WPP 44-20 7408 2204www.wpp.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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