Accuracy Results from User Testing

26 October 2015

CloudTag Inc.

('CloudTag' or 'the Company')

Accuracy Results from User Testing

CloudTag (CTAG:LN), the company that brings personal monitoring to the health, wellbeing and fitness markets, is pleased to announce the latest results from its independent user tests ("User Tests"), carried out and verified in collaboration with the Human Performance Unit at the Centre for Sports and Exercise Science, University of Essex.

CloudTag has been conducting key external user tests on CloudTag's proprietary sensors, electrodes and algorithms to validate their accuracy. These User Tests have shown very positive results with heart rate tracking between 98% and 99% in comparison to a clinical ECG machine during walking and running activity. Energy expenditure (kilocalories) tracking results show correlation between 91% and 99% against the medical gold standard measurement, a CPX Metabolic Cart.

These results support the Company's strategy of delivering highly accurate, medical grade technology to the consumer market. The external validation of CloudTag's proprietary sensors and electrodes developed by the in-house technical team, and proprietary algorithms developed in collaboration with IMEC International, is a major milestone in the build up to CloudTag's product launch. The Directors believe CloudTag will deliver the most accurate consumer wearable device to the market to-date.

Amit Ben-Haim, CloudTag CEO, comments: "I am delighted with the progress to date and the endorsement of our technology's accuracy. These results validate CloudTag's proprietary miniature electrodes and algorithms, which enhance sensor interoperability, delivering highly accurate metrics. We look forward to the planned launch of our product to the market at the Consumer Electronics Show in January 2016. "

Enquiries

About University of Essex, Human Performance Unit

Human Performance Unit-Centre for Sport Science support and physiological testing.

The Human Performance Unit is part of the Centre for Sports and Exercise Science at the University of Essex, which is rated in the top 10 in the UK for the quality of its research. The Human Performance Unit has looked after the needs of athletes for over 10 years and worked with sports men and women from recreational to elite level, including Olympic and Paralympic medallists, elite boxers and professional football teams. The Human Performance Unit is one of the largest of it's kind in the UK and benefits from access to academic staff and research professionals many of whom are leaders in their field at the cutting edge of research with labs and facilities that are the best in the region and among the best in the country.