22nd Aug 2007 13:00
CheetahMail, a global leading email marketing solution of ExperianDigital and Goodmail Systems, Inc., the creator of CertifiedEmail,today announced that CheetahMail is now making CertifiedEmailavailable to all qualified CheetahMail clients who have beenpre-accredited by Goodmail. Under terms of the partnership,CheetahMail is one of two CertifiedEmail Premier Providers that isable to offer complimentary CertifiedEmail to their new and existingcustomers at participating ISPs through the end of 2008. £ CertifiedEmail is a class of trusted email available to senderswith the best email practices and the lowest complaint rates. Itimproves email effectiveness by delivering permission-based emailmessages specially marked with a unique blue ribbon envelope icon toconsumers who have requested them. Currently supported by seven of thenation's top 10 mailbox providers, CertifiedEmail has been shown toimprove email marketing value, as all trusted-class messages aredelivered directly to the inbox with links and images rendered bydefault. ISPs commonly block links and images of regular email as aconsumer safety mechanism. £ The addition of Goodmail's CertifiedEmail program further expandsthe list of comprehensive deliverability services and brand-buildingprograms available to CheetahMail clients. As an authority ondeliverability and compliance, CheetahMail continues to seek outmethodologies and services that will assist in maintaining theefficacy of the online channel and the overall brand value of itsclients. £ "Enabling clients to effectively communicate with their customersis a top priority for CheetahMail so it's important for us to partnerwith complementary businesses that show value to our clients," saidMatthew Seeley, president of Experian Digital. "Since CertifiedEmailsare rendered as designed, with all images and content intact -- thisopportunity has the potential to increase the value of their emailprogram." £ Following a recent national poll that indicated a majority ofconsumers would be more likely to open and read email if the sendingcompany displays a certified icon in the email program, thispartnership enables consumers to immediately distinguish real messagesfrom legitimate senders via the CertifiedEmail blue ribbon envelopeicon that appears next to CertifiedEmails in the inbox ofparticipating ISPs. The trust icon appears in both the inbox list viewand in a special pane above the message when opened. £ "CheetahMail is a market leader whose client base includes most ofthe nation's marquee brands," said Daniel Dreymann, co-CEO ofGoodmail. "Having their messages sent as CertifiedEmail means theirmessages get through as designed, and their consumers receive a fullyfunctional message specially marked as authentic and desired." £ About CheetahMail £ CheetahMail is the trusted global service provider of emailmarketing for Fortune 1000 enterprises. CheetahMail's broad range ofclient services, enables clients to build data-driven, relevantrelationships with their customers. Servicing the world's mostrecognizable brands, CheetahMail's globally diverse client baseincludes Borders Books, CompUSA, Discovery Communications, H&R Block,J.Jill, Sears Holdings Corporation and Wyndham Hotels. CheetahMail, abusiness unit of Experian(R) Group Ltd. (LSE:EXPN) www.experian.com,was founded in 1998 and is headquartered in New York City with officesin Los Angeles, San Francisco, London, Paris, Dublin, Amsterdam andBarcelona. For more information, please visit www.cheetahmail.com oremail [email protected]. £ About Goodmail Systems £ Goodmail Systems makes CertifiedEmail(TM), the industry standardclass of trusted email. CertifiedEmail provides a safe and reliablemeans for consumers to easily identify authentic messages fromlegitimate commercial and nonprofit senders. Each CertifiedEmail issent with a cryptographically secure token that assures authenticity,and is marked in the inbox with a unique blue ribbon envelope icon,enabling consumers to visually distinguish messages which are real andsent from senders with whom they have a pre-existing relationship.Available to senders meeting strict standards for best email practicesand low complaint rates, it is the only class of email available thatassures delivery of all opt-in email messages to the inbox, with linksand images automatically rendered intact, yielding measurableimprovements in email program effectiveness. CertifiedEmail has beenadopted by seven of the nation's top ten mailbox providers and 150government agencies. It is supported in North America and the UnitedKingdom by a wide network of email platforms and service providers.For more information, please visit www.goodmailsystems.com. Copyright Business Wire 2007Related Shares:
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