14th Aug 2006 07:01
888 Holdings plc14 August 2006 888 Holdings Plc 14 August 2006 888 sponsors Sevilla Football Club 888, one of the world's most popular online gaming entertainment companies, isdelighted to announce an agreement, with immediate effect, for 888 to beofficial club sponsors of Sevilla Football Club, for the 2006-2007 and 2007-2008football seasons. This agreement represents further evidence of 888 delivering on its statedstrategy of diversified, multi-channel marketing to grow the Company's non-UScustomer base, particularly in Continental Europe and the UK, via investment inits brand. The anticipated benefits in Europe will complement and reinforce 888'soperational strategy of multi-lingual websites and customer support which itcurrently maintains across 177 countries and in up to 11 languages. 888's excellent track record for industry leading, successful, sportssponsorship agreements continues to grow. The Company already sponsorsMiddlesbrough Football Club where its shirt sponsorship deal has been a hugesuccess, Toulouse Football Club, and the iconic World Snooker Championship. John Anderson, Chief Executive Officer of 888 said: "I am delighted to announce another European sports sponsorship so soon afterour recent Toulouse agreement. Sevilla is a fantastic club in one of Europe'smost exciting football Leagues and we are thrilled to be associated with them.Investment in our brand is inextricably linked to our success and I look forwardto the benefits I know these new sports sponsorship deals will bring." Contacts and enquiries 888John Anderson Chief Executive Officer +350 49800Aviad Kobrine Chief Financial Officer +350 49800Gigi Levy Chief Operating Officer +350 49800 Bell Pottinger Corporate & FinancialNick Lambert +44 (0)20 7861 3232 Notes to Editors About 888 888.com is headquartered and licensed in Gibraltar with offices in Tel Aviv,Antigua and London. It has over 25 million registered member accounts in over177 countries worldwide and play and customer support is available in up to 11languages - 24 hours a day, seven days a week. In October 2005 888's shares were admitted to the main market of the LondonStock Exchange. 888.com offers traditional casino products such as blackjack, roulette, craps,baccarat, keno, slot machines, video, and a variety of poker games. Its mainpoker offering is provided through the Pacific Poker brand which offers ringgames and tournaments. Other offerings include a betting exchange (for non US members only), otherskill games such as checkers, backgammon and arcade games (888.tv) as well asfree poker school and other casino games through 888.info The Group has its own R&D arm that is based in Tel Aviv and develops proprietarysoftware for exclusive use by 888.com. This enables the Group to continuallyevolve and develop the software and systems to give customers a state of the artgaming experience. It also provides a full back office management system that isowned and controlled directly by 888. This ensures the company is not reliant onthird parties for its software. 888 have been at the forefront of moves to ensure that the industry is subjectto a high level of regulation. It was instrumental in the foundation of theeCommerce and Online Gaming Regulation and Assurance (eCOGRA) initiative. eCOGRAhas established a set of best practice regulations and enforces them through acombination of independent monitoring and inspection. Through the establishmentof eCOGRA, 888 has helped to create a regulatory framework that delivers safe,honest and player-sensitive online gambling. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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