3D TV chip license agreement

31 August 2010

DDD Group PLC

Tier-1 semiconductor company licenses TriDef® 2D to 3D conversion technology

Santa Monica, California: DDD Group plc (AIM: DDD), the 3D consumer technology licensing group, has licensed its TriDef® 2D to 3D conversion technologies to a tier-1 semiconductor company for digital TV and Blu-ray system-on-a-chip (SoC) solutions.

TriDef® offers a comprehensive feature set that meets the needs of the emerging market for 3D consumer devices. The licensee is a member of DDD's Implementation Partner Licensing Program for TriDef® 3D solutions and will work with DDD to integrate TriDef® into its video processor SoC.

It is expected that the first 3D conversion chips will become available during the second quarter of 2011. DDD will receive royalties for the TriDef® 2D to 3D conversion feature directly from the licensee's customers under separate license agreements.

TriDef® has already been included in more than a million 3D consumer devices worldwide and the new agreement is a response to the increasing demand for 3D televisions and playback devices.

Chris Yewdall, chief executive of DDDsaid:

"The company licensing our market-leading TriDef® technology is recognized worldwide for the quality and innovation of its digital TV and Blu-ray products. We are delighted to have been chosen and we look forward to further OEM design wins as the new chip is made available to its customers."

Enquiries

About DDD Group

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable: 3D viewing with and without glasses; simple integration of computer games applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD's shares are quoted on the London Stock Exchange's AIM Market (AIM: DDD).

Technology background

A new category of flat screen LCD and plasma displays is being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays can now be found in desktop PC displays, notebook computers, and HDTVs worldwide and have also been included in mobile phones in Japan and Korea.

DDD's solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD's patented software enabling them to be displayed on 3D displays without requiring the content to be created especially for a 3D display. DDD's solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.

DDD licenses these software applications, marketed under the TriDef® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel. Some of DDD's customers include: Samsung, Acer, Fujitsu, Lenovo, Sharp, Wistron Corporation and Arisawa Manufacturing Company.

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