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32Red Sportsbook

18th Apr 2007 07:00

32Red Plc18 April 2007 32Red Plc ("32Red" or "the Company") Launch of 32Red Sportsbook Following the successful upgrade of the Betdirect online sportsbook platform atthe beginning of March this year, the Company is pleased to announce the launchof the 32Red Bet website. The new 32Red-branded service began operating lastweek in time for the Grand National and realises the Company's plans of offeringintegrated betting and gaming opportunities for both the 32Red and Betdirectbrands. Commenting on the launch of the new online betting services, Ed Ware, ChiefExecutive Officer, said: "I am delighted with the launch of 32Red Bet and the much enhanced Betdirectonline sportsbook in recent weeks. Betdirect's new betting site has a completelynew look and feel and features easier navigation, a greater number of marketsand a vastly improved 'betting-in-play' interface. We launched ahead of theCheltenham Festival and responses from our customers to these improvements havebeen pleasing. Cheltenham was a success for Betdirect and I am pleased toreport that first quarter trading across the Group has been in line withmanagement's expectations. " Enquiries: 18 April 2007 32Red Plc Tel: +350 49 396Ed Ware, CEOJon Hale, Finance Director Numis Tel: 020 7260 1000Chris WilkinsonAndrew DawberNick Westlake College Hill Tel: 020 7457 2020Matthew SmallwoodJamie Ramsay This information is provided by RNS The company news service from the London Stock Exchange

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