£200m in sales for Peppa Pig Merchandise in 2010

Date: 25 January 2011On behalf of: Entertainment One Ltd. ("eOne", "the Company" or "the Group")Embargoed until: 0700hrs

Entertainment One Ltd.

£200 million of sales in 2010 has Peppa Pig as Number One Pre School Toy Property

Entertainment One Ltd. (LSE:ETO), the international entertainment group, is pleased to announce that the UK licensing and merchandising retail sales for Peppa Pig in 2010 achieved a record level of more than £200 million (2009:£150 million).

This success was supported by the continued growth in the sale of toys in 2010 which show that Peppa was the highest selling pre-school toy license in the UK, a position previously held by Thomas the Tank Engine for a number of years.

Along with continued growth in the UK, the popular animated series will make its US debut in February. Entertainment One announced a three year US broadcasting deal for the two time BAFTA award winning pre-school series with leading broadcaster Nick Jr. in November 2010.

Commenting, Darren Throop CEO of Entertainment One, said:

"This performance further supports Peppa Pig's position as one of the most popular pre-school properties in the market today and further highlights the potential for Peppa's expansion into the US. Peppa has had a hugely successful year and we are looking forward to growing our Family division's success through this and other properties, including Ben & Holly's Little Kingdom in the coming year."

The Company will release its Interim Management Statement on 15th February 2011

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Notes to Editors:

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, kids programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,400 hours of television programming and 45,000 music tracks.

Further information is available at www.entertainmentonegroup.com or email Redleaf at [email protected]