11th Aug 2015 06:43
LONDON (Alliance News) - Market research and data analysis company YouGov PLC said Tuesday its trading for its recently ended financial year was in line with its expectations.
The company said that, building on its first half performance, it maintained double-digit revenue growth "well ahead" of the overall market research sector in the year to the end of July, with its US business "continuing to perform particularly well".
The level of revenue derived from data products and services has continued to increase as planned, the company said.
The YouGov Profiles service, which the company launched in the UK in November 2014, continues to make good progress in gaining subscribers, YouGov said. The product uses the compiled connected data from all of YouGov's lines of research for marketeers to use in profiling, planning and tracking their campaigns.
The international roll-out of this service began in April in the US, where it has already achieved its first sales, YouGov said.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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