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YouGov plans extra investment as annual sales receive CPS boost

14th Oct 2025 10:52

(Alliance News) - YouGov PLC on Tuesday said it plans to invest in panel and product development as it unveiled an improved financial performance.

The London-based research and data analytics company said pretax profit multiplied to GBP18.1 million in the financial year ending July 31 from GBP4.0 million the year prior, or by 8.4% on an adjusted basis to GBP48.8 million from GBP45.0 million.

Revenue jumped 16% to GBP388.9 million from GBP335.3 million a year ago, reflecting the full year impact of YouGov Shopper, formerly Consumer Panel Services GfK GmbH.

On an underlying basis, revenue rose 1%.

CPS is a Nuremberg, Germany-based market research company specialising in consumer panels and retail measurement, which YouGov bought for EUR315 million in January 2024.

YouGov reported earnings per share of 11.5 pence compared to losses of 2.0p per share last year.

The company highlighted a Data products division recovery and modest growth in the Research division.

Trading for the new financial year has begun in line with management expectations, YouGov said.

Looking to the financial year ahead, the group expects to deliver modest progress at both revenue and adjusted operating profit level, including increased investment in areas to improve YouGov's panel and technology.

"The drivers that underpin our markets continue to present compelling growth opportunities for YouGov and we expect to achieve further progress in the year ahead," the firm said.

The dividend was increased by 2.8% to 9.25p per share from 9.00p.

Shares in YouGov fell 3.2% to 278.70 pence each in London on Tuesday.

By Jeremy Cutler, Alliance News reporter

Comments and questions to [email protected]

Copyright 2025 Alliance News Ltd. All Rights Reserved.


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