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YouGov on track for new year after hit to profit from acquisition cost

6th Nov 2024 11:56

(Alliance News) - YouGov PLC on Wednesday said it remains on track to meet market expectations for its new financial year, despite a steep fall in profit for the recently completed one, due to exceptional costs.

YouGov is a research and data analytics company based in London.

YouGov reported a 91% fall in pretax profit to GBP4.0 million for the year that ended July 31, down from GBP44.7 million a year before.

However, annual revenue increased by 30% to GBP335.3 million, up from GBP258.3million a year before.

The rise in revenue and fall in profit both were linked to YouGov's acquisition of Consumer Panel Services GfK GmbH back in January.

CPS is a Nuremberg, Germany-based market research company specialising in consumer panels and retail measurement, which YouGov bought for EUR315 million.

YouGov attributed the fall in profit to acquisition costs of GBP38.7 million, while it said CPS contributed GBP74.2 million to the company's total annual revenue, in line with expectations.

YouGov on Wednesday said the integration of CPS is progressing well.

YouGov declared a dividend of 9.00 pence for the year, up 2.9% from 8.75p in financial 2023.

YouGov shares were up 3.6% at 459.00p each in London on Wednesday.

Looking ahead, YouGov said it remains on track to meet market expectations for the 2025 financial year. The company noted that results will be second-half weighted due to the current restructuring process.

The company said its cost optimisation plan is progressing well, and it expects to deliver 70% of the GBP20 million annualised savings in the 2025 financial year.

Chief Executive Officer Steve Hatch said: "As we enter the 2025 financial year, we anticipate that momentum will build throughout the year, weighted towards the second half, as the benefits of our cost optimisation plan and new commercial leadership are realised. We consequently expect YouGov to achieve growth in line with current market expectations, and remain confident in the group's ability to deliver on its long-term ambitions."

By Lydia Doye, Alliance News reporter

Comments and questions to [email protected]

Copyright 2024 Alliance News Ltd. All Rights Reserved.

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