12th Oct 2022 10:13
(Alliance News) - YouGov PLC on Wednesday launched its "revolutionary" self-service tool Survey Direct.
The London-based research and data analytics company said its Survey Direct tool enables clients to receive "bespoke samples" in as little time as an hour. YouGov says the data can be collected from "parents in the North East who shop at a particular retailer to young graduates who don't want to be tracked online."
YouGov claims Survey Direct, which is open to clients in the UK and US, allow clients to gain "rapid consumer insights" and enables "data-informed product development."
YouGov has also launched two new free-to-access tools. YouGov Profiles Lite and YouGov BrandIndex Lite allow anyone to access audience profiling and brand measurement data for over 50 markets.
Chief Executive Officer and co-founder Stephan Shakespeare said: "With its ground-breaking targeting capabilities, YouGov Survey Direct revolutionises self-service research. As it is directly connected to YouGov's industry-best panel, it provides better quality data than anyone else.
"This means users can get deeper insights into whatever audience they need - whether that's customers of a particular brand, people with specific attitudes or behaviours, or the population as a whole. It moves the dial on what people should expect from self-serve research in terms of data quality, targeting capabilities and speed."
Shares in YouGov were trading 1.1% lower at 781.20 pence each in London on Wednesday morning.
By Chris Dorrell; [email protected]
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