8th Aug 2016 08:31
LONDON (Alliance News) - XLMedia PLC on Monday said its subsidiary DAUUP has been granted official status as a Facebook marketing partner.
DAUUP specialises in mobile user acquisition technology and was acquired by XLMedia in 2014. It has been developing its proprietary ad-buying technology with Facebook since 2011 to support its user acquisition for games.
XLMedia said the marketing partners programme recognises companies which "add significant value" to the Facebook advertiser ecosystem "through cutting edge innovation and service excellence".
"We are delighted to have been named as one of Facebook's Marketing Partners, which gives us further recognition and validation of our technology and expertise. Mobile users have become a significant portion of our target audience. We continue to invest in the mobile ad arena and aim to develop more features and capabilities in the near term," XLMedia Chief Executive Ory Weihs said in a statement.
XLMedia expects to issue its results for the first half of 2016 in September.
Shares in XLMedia were trading up 1.3% at 77.00 pence on Monday morning.
By Karolina Kaminska; [email protected] @KarolinaAllNews
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