26th May 2015 07:53
LONDON (Alliance News) - XLMedia PLC Tuesday said it has made an "excellent start" to 2015 as it continued to trade in line with expectations, and that it recently made a small bolt-on acquisition of UK focused mobile targeted websites.
No financial details of the acquisition were disclosed, but the company said that it is continuing to look for opportunities to expand its network, as well as developing existing and new assets.
The marketing services firm said it continued to invest in mobile technologies, and it has continued to see "significant" increases in traffic from mobile users.
XLMedia said it expects to issue a trading update for its first half in July.
"Mobile users are now becoming a significant portion of our target audience which is why we are developing new features and capabilities to deliver a seamless mobile experience across our websites and ads in order to drive enhanced experience to our users. We see this process as a key strategic driver for the business and as a result have allotted a significant part of our budget to further develop our in-house systems in the mobile arena," said Chief Executive Officer Ory Weihs in a statement.
Shares in XLMedia are trading down 4.5% at 53.50 pence Tuesday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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