30th Mar 2015 11:04
LONDON (Alliance News) - WPP PLC on Monday said its Xaxis programmatic media and technology platform subsidiary has struck a deal to acquire US-based mobile marketing and e-commerce company Action Exchange Inc for an undisclosed amount.
Action Exchange provides mobile-first data, audience targeting and creative advertising technology.
Shares in WPP were up 1.2% to 1,559.00 pence on Monday, one of the best performers in the FTSE 100 index.
By Sam Unsted; [email protected]; @SamUAtAlliance
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