16th Dec 2015 10:04
LONDON (Alliance News) - Advertising and marketing group WPP PLC on Wednesday said its Sudler & Hennessey healthcare marketing unit has acquired a majority stake in System Analytic in London.
System Analytic offers a database and online tool set to help pharmaceutical companies identify and engage opinion leaders across a range of fields, WPP said.
WPP did not provide any financial details on the deal.
Shares in WPP were up 0.3% to 1,517.00 pence.
By Sam Unsted; [email protected]; @SamUAtAlliance
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