24th Mar 2016 10:04
LONDON (Alliance News) - Advertising and marketing giant WPP PLC on Thursday said its Sudler & Hennessey healthcare communications network has acquired US-based Viscira LLC for an undisclosed amount.
Viscira develops interactive, digital marketing campaigns for pharmaceutical and life sciences sector clients, WPP said.
In the year to the end of December, Viscira made USD17.0 million in revenue.
WPP shares were down 1.0% to 1,608.00 pence.
By Sam Unsted; [email protected]; @SamUAtAlliance
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