29th Feb 2016 07:13
LONDON (Alliance News) - Advertising and marketing group WPP PLC on Monday said its Millward Brown brand, media and communications research unit has acquired India-based Analytics Quotient.
Analytics Quotient supplies marketing analytics data used in marketing strategies. It was founded in India in 2008 and has offices in London and in the US also.
It will become part of Millward Brown Analytics, a unit of WPP's Kantar data investment management arm.
No financial details were disclosed.
By Sam Unsted; [email protected]; @SamUAtAlliance
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