10th Jun 2014 08:34
LONDON (Alliance News) - Media buying giant WPP PLC Tuesday said its wholly owned research and analytics business Kantar Media acquired a majority stake in London-based Precise Media Group Holdings Ltd.
Precise, a provider of media monitoring and evaluation services, posted revenues of GBP28.9 million for the year ended September 30, 2013. It had gross assets as at the same date of GBP34.4 million.
WPP provided no financial details of the transaction, nor the exact percentage holding it has taken in Precise.
Shares in WPP were trading up 0.2% at 1,303.00 pence Tuesday morning.
By Hana Stewart-Smith; [email protected]; @HanaSSAllNews
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