28th Jul 2015 13:03
LONDON (Alliance News) - WPP PLC on Tuesday said its Kantar Media subsidiary has made an investment in data analytics company BIScience Ltd.
BIScience provides analytics for display, mobile, video and programmatic advertising and will boost Kantar's tracking capabilities.
No financial details on the investment were disclosed.
WPP shares were up 1.2% to 1,446.3 pence on Tuesday.
By Sam Unsted; [email protected]; @SamUAtAlliance
Copyright 2015 Alliance News Limited. All Rights Reserved.
Related Shares:
WPP