16th Oct 2014 11:32
LONDON (Alliance News) - Media buying giant WPP PLC Thursday said media research and analytics business Kantar Media has agreed to acquire Civolution's NexTracker audience measurement and SyncNow second screen audio watermarking business in France.
Civolution is a provider of technology and services for identifying, managing and monetizing audio and video media content. It was formed in October 2008 as a spin-off of Royal Philips Electronics.
The Rennes-based SyncNow business allows second screen devices, such as tablets and smartphones, to automatically sync to TV content through watermark detection. The NexTracker audio watermarking technology identifies viewing of content across TV, tablet and mobile screens.
"The acquisition will build on Kantar Media's significant global presence and activities in digital audience measurement across all media in over 60 countries," said WPP in a statement.
WPP shares were trading 1.5% lower Thursday early afternoon at 1,099.00 pence.
By Rowena Harris-Doughty; [email protected]; @rharrisdoughty
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