17th Jun 2015 08:05
LONDON (Alliance News) - Media Buying giant WPP PLC Wednesday said that its GroupM operating company has bought New Zealand-based media agency Chemistry Media Ltd.
It didn't provide any financial details about the transaction.
Chemistry Media is a media planning and buying agency with operations in Auckland and Wellington. Key clients include Bank of New Zealand, Fonterra, Nestlé, and Restaurant Brands, WPP said.
Since 2010, Chemistry has been affiliated with the MediaCom network, and currently trades under the name MediaCom. Following the acquisition, Chemistry will continue to trade as MediaCom, WPP added.
WPP shares were down 0.5% at 1,456.00 pence Wednesday morning.
By Steve McGrath; [email protected]; @stevemcgrath1
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