30th Sep 2015 12:06
LONDON (Alliance News) - Advertising and marketing giant WPP PLC on Wednesday said its Grey Healthcare unit has acquired a minority stake in OptimizeRx Corp in the US for an undisclosed amount.
OptimizeRx manages a digital platform that allows pharmaceutical manufacturers to communicate with physicians and consumers to promote their products, WPP said.
Shares in WPP were up 3.9% to 1,377.00 pence on Wednesday.
By Sam Unsted; [email protected]; @SamUAtAlliance
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