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WPP's Grey Agency To Buy The Volcano Group In South Africa

15th May 2014 08:10

LONDON (Alliance News) - Media buying giant WPP PLC Thursday said its marketing communications agency Grey has agreed to buy a majority stake in South African advertising and communications company The Volcano Group.

WPP didn''t give any financial details for the deal, but said Volcano, which will be re-branded Grey Africa, made revenue of about ZAR61 million in the year to end-May.

The Volcano Group was founded in Johannesburg in 1994. Clients include Procter & Gamble, First National Bank, Sony and Consol Glass.

WPP shares were down 0.7% at 1,234 pence Thursday morning.

By Steve McGrath; [email protected]; @SteveMcGrath1

Copyright 2014 Alliance News Limited. All Rights Reserved.


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