11th Oct 2018 06:56
BEIJING (Alliance News) - Global communications agency Burson Cohn & Wolfe, part of London-listed ad agency WPP PLC, announced Thursday it has expanded its Greater China footprint by opening a new office in Shenzhen. It is the agency's fourth office in Mainland China.
The expansion is in response to the growing demand for international communications services from both existing and newly signed clients, which include Tencent, OPPO and BGI..
BCW Shenzhen has a local business license and offers a full spectrum of services to clients covering strategic counselling, integrated communications and project execution. The office will be led by Veeco Tang as market leader and Brenda Zhang as deputy market leader. Tang reports to Qu Hong, market leader for BCW Beijing.
BCW Chief Executive Officer Donna Imperato said:"BCW's expansion in China reflects our rapid growth in the vital Asia-Pacific region and the growing global demand for integrated communications solutions to build brands and businesses."
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