5th Jan 2016 15:58
LONDON (Alliance News) - Advertising and public relations giant WPP PLC Tuesday said it has agreed to acquire "substantially all the assets" of public engagement practice Acertys Inc to boost its Canadian subsidiary.
WPP shares were trading up 1.6% to 1,542.0 pence per share on Tuesday afternoon.
WPP said it will conduct the acquisition through its wholly-owned public relations and public affairs subsidiary H+K Strategies, but did not release any financial details of the deal or outline which assets of Acertys it will purchase which it won't.
Acertys employs a total of 13 staff and is based in Montreal, where it serves the public and private sectors working in the fields of urban development, real estate, transportation energy and natural resources, with WPP hoping the company can add to H+K Strategies public engagement practice in Canada.
WPP has around 3,000 of its 11,000 staff based in Canada and generates around USD500.0 million in revenue from the country.
By Joshua Warner; [email protected]; @JoshAlliance
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