5th Sep 2018 09:47
LONDON (Alliance News) - WPP PLC said Wednesday its digital agency, Wunderman, acquired ecommerce consulting agency 2Sales International SA, for an undisclosed amount.
The FTSE 100-listed advertising firm said 2Sales supports brands in building their business on Amazon.com Inc. The firm will become part of Wunderman's commerce offering.
"The acquisition further strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content and search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly," WPP said.
On Tuesday, Amazon became the second US company to reach a USD1 trillion valuation mark, just a month after Apple Inc reached the milestone.
WPP shares were trading down 1.2% at 1,182.00 pence each.
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