12th Feb 2020 10:30
(Alliance News) - WPP PLC on Wednesday said it has acquired Miami-based marketing technology consultant XumaK LLC for an undisclosed sum.
The FTSE 100-listed marketing firm said XumaK will join its New York-based Wunderman Thompson digital agency.
WPP added that XumaK has provided services for US insurer MetLife Inc and Kingston, Jamaica-based telecommunications firm Digicel.
"The acquisition is in line with WPP's strategy to deepen its technology offer and invest behind its partnerships with leading technology companies. XumaK will drive the experience technology capability for Wunderman Thompson North America," WPP added.
Shares in the company were 0.4% higher at 970.80 pence each in London on Wednesday morning.
By Eric Cunha; [email protected]
Copyright 2020 Alliance News Limited. All Rights Reserved.
Related Shares:
WPP