6th Sep 2016 09:09
LONDON (Alliance News) - Advertising and marketing group WPP PLC on Tuesday said its Xaxis programmatic advertising unit's Plista data-driven native advertising arm has acquired Norway-based Linkpulse.
Linkpulse, based in Oslo, provides real-time content analytics to publishers in Europe, allowing them to track the performance of articles across devices.
WPP said the integration of Linkpulse will boost Plista's position as a "one-stop shop" for publishers seeking to increase engagement with and monetisation of their content.
No financial details on the acquisition were disclosed.
WPP shares were up 0.6% to 1,800.00 pence on Tuesday.
By Sam Unsted; [email protected]; @SamUAtAlliance
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